Skincare Products For Men
Earlier, it was not an easy task to find a fine skincare cream for men. Cosmetic shops used to highlight and display skincare products for women and kept men’s skin care products on the back shelf. The products available were not a result of research and do not cater specific needs of men.
However with increased demand for men’s skincare products, there has been a wide range of products developed by well known companies to cater for the specific needs of men. Most of the problems that men face is due to shaving. It results is rashes and razor burns that were once difficult to treat. But now the situation is better as Mens’ skincare industry is on its boom.
The market share for men’s skincare products increased from 10% to 15%. This increase shows an increased interest among men for self grooming. With such an encouraging response from market, manufacturers and brands are coming up with improved formulas and a wide range of skincare products at a quicker pace.
The specific needs of the consumers were catered by big names such as L’Oreal, Gardner, Olay, Eucerin, Shiseido, Sisleyum etc. This year many newcomers are to join this industry. Japan’s SK II is a prominent name amongst the new entrants. SK II has offered a range including cleanser, moisturizer and other facial and skin treatment products.
Amway also offers a superb range of products for cleansing and whitening.Amay is noted for the two product lines Artistry Men and Kiehl. Artistry Men features five while Kiehl has seven pieces in total to facilitate grooming.
Heavy marketing campaigns have been launched to advertise the products. Celebrity endorsement has added worth to these marketing campaigns. La Mer, has also revived its marketing campaign and introduced Jetrin Wattanasin for their expensive skincare range.
If you are to buy a skincare product, be advised that it should not contain dioxane, alcohols, nitrosamines, parabens, fragrances and mineral oils. Products with these ingredients may be avoided as these can damage the skin. Prefer the products with Witch Hazel, Capuacu Butter, Nano LipobelleHEQ10, Grapeseed Oil