Rob Kardashian Plans To Step Away From Family Brand

As Rob Kardashian plans to launch his own sock line, Arthur George at Sears next month, the reality TV star has revealed his plans to move away from his family’s brand.

Speaking of launching his first clothing line, Rob told WWD that he was keen to stay away from associating the line with the Kardashian name, as he reveals his plans to make a successful career for himself, without the help of his sisters.

Instead Rob has decided to name his luxury sock line, after a combination of his own middle name Arthur with his father’s middle name George. Rob explained: “I wanted to stay away from using my last name. The label still says it’s by Robert Kardashain, but I’m more comfortable it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”

Whilst some may at first think that Rob is just another celebrity putting his name to a product he had had no involvement in developing, this is certainly not the case. Rob graduated from USC with a business degree, and has been heavily involved with the whole process of creating and branding the 100% Egyptian cotton sock range.

If as hoped the range sells well at Sears, Rob hopes to expand the Arthur George brand into a full men’s clothing range, attempting to emulate Ralph Lauren’s business plan: “Ralph Lauren started with ties and I want to emulate that. But I’m starting small and I don’t want to fail. And socks are where it begins. Socks are something I’ve always been passionate about.”

Rob isn’t the only member of the Kardashian family, keen to distance themselves from famous sisters Kim, Kourntey and Khloe. Half sisters, Kylie and Kendall Jenner, daughters of Kris Kardashian and Olympic athlete Bruce Jenner, have admitted they want to have successful careers based on their own hard work, rather than making a name off the back of the Kardashian sisters.

Article By Victoria Beckett

Posted by on Oct 27 2012. Filed under Entertainment News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry


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