PEACE over fur

As February rolls over awesome fashion trends flare up all over the continents, fueling the fashion flame. From New York Fashion week followed by London, Paris and Milan Fashion festivals, bold shades, animal prints and furred apparels are striking the ramp. Second day at the Milan fashion shows, twisted the fashion trend however, by wrapping up the wrath of environmental groups.

furr PEACE over fur


Due to the increasing trend of fur in the 2013 fall/winter collection, because of fur ramp ways, the survival of non-human species has been staked. Vast-scale killing of animals for their fur to be worn as a fashion statement was recently clamored by the Environmental activists Green Peace Int, by staging a colorful demonstration at the Milan fashion shows, for the discouragement of fur use and toxic chemical usage in the garment industry.

The Fashion capital of Italy demonstrated the disappointment of environmentalists, a spot on the ramp, when a woman activist blotched the glamour catwalk in the midst of Roberto Cavalli show, holding a banner stating “Your Fashion is Killing the Animals” which said to the face of this esteemed  designer the utter disapproval of fur use by one school of thought, in Milan.

Despite the awesome fashion love in Milan, environmental activists are taking up the issue with grave sensitivity, naming their campaign as “fashion duel”. In another protest Greenpeace rolled down a green cloth banner along the Milan’s landmark site, the Sforzesco Castle in the form of a glove.

These environmental activists want the fashion stakeholders to publicize their manufacturing policies, and formulate such courses which do the least damage to the natural resources like Amazon forests and water reservoirs, which once damaged, by the fashion breed, couldn’t be brought back. Taking into account the severity of the matter, the National Fashion Chamber of Italy said in a statement, “We are looking forward to settle matters with Greenpeace through open dialogue, for the betterment of everybody on Earth.”

Green peace targeting  Milan designers, has proclaimed fifteen brands including Gucci, Versace, Dior , Georgio Armani and Valentino to state the sources of their leather, might it come from the cattle that are related to Amazon destruction or perhaps use toxic chemicals that are responsible for water fouling.

Green peace as yet declared their full consent to only one brand Valentino”, that can be considered Valentino’s awesome accomplishment, while all others haven’t been able to meet the pars set by Greenpeace.


Posted by on Mar 1 2013. Filed under Fashion, Fashion News, Women & Lifestyle. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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