One Direction Plan To Release A Female Fragrance
Not content at being the biggest boy band in the world right now, One Direction have revealed plans to crack the beauty industry, releasing a fragrance especially for their female fans.
The British five piece band who missed out on winning reality singing contest the X Factor two years ago, have gone on to earn over $60million, after winning the hearts of thousands of teenage girls across the world.
Similar to teen heart throb Justin Bieber, One Direction has capitalized on their loyal fan girls by turning themselves into a global brand. The band who already have their own dolls, clothing and even Colgate dental range, are now set to release their own female fragrance.
A source revealed to Marie Claire that One Direction will enter the world of celebrity fragrances, with the release of a floral scent aimed at teenage girls. They stated: “It’s going to be a sweet scent, definitely floral too. All other details are under lock and key, but it’s due on shelves July 2013.”
Whereas other boy bands such as JLS have released fragrances with different designed packaging for each band member, the One Direction fragrance will come in just one standard design: “There will only be one box based on the short production time, so there won’t be different options as there are with the JLS version.”
Meanwhile the boys are currently busy promoting the upcoming release of their second studio album ‘Take Me Home’, which is due to be released early next month.
Article By Victoria Beckett