JW Anderson’s Partner In Crime
JW ANDERSON has appointed a chief executive officer for the first time. Simon Whitehouse, who has previously worked at Matthew Williamson and Diesel, will assist Anderson in managing the design, retail and sales teams at the label, a role that the designer describes as his “partner in crime”.
“I wanted someone who had a sales background and someone who could understand the needs of a small business and a younger team,” Anderson said. “The way in which he was speaking, I felt like I could trust and look up to him.”
The hire – which is the first major development at the label since LVMH invested last year - coincides with the launch of the first JW Anderson e-commerce platform, something that Anderson feels will allow him to connect better with his customers.
“I think people are more excited about [the website] than the show, which I think is brilliant because the show talks to the minority… I want my sister who lives in Northern Ireland to know what we do, but not to be reading it in magazines, and talk directly to her because fundamentally that’s the most important customer nearly,” he told The Business of Fashion. “The fashion customer is good and you’ve got to speak to them to get it out, but I feel that the world is changing where you can talk to the audience in a very simple way because you are cutting out the fluff.”