Justin Bieber Signs Two-Year Deal With Adidas NEO
Teen sensation Justin Bieber is set to enter the world of fashion, as it’s revealed he has signed a two-year deal with global sports clothing brand Adidas.
18 year-old Justin has teamed up with Adidas’s younger NEO label, agreeing to front the German company’s advertising campaigns and promote the label through his vast social media reach, as well as acting as an official style icon for the label.
Speaking of working with Adidas NEO to produce a range that reflects his style, Justin said: “The collaboration is a perfect fit because we both believe in living life to the fullest, being young, free and making our own style.”
Justin went on to reveal that offstage he likes his clothes to be all about: “comfort, great colour and fit” suggesting this is what you can expect from the new NEO range.
To kick off the new partnership, Justin has created a competition of his fans to find his own gold Adidas NEO sneakers that he wore on his recent tour, in order to win the chance to meet him in person.
Justin tweeted the news to his fans saying: “Big News! I’m now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!”
Meanwhile it is thought that Justin is planning to design and launch his very own clothing line, set for a release next year.
Article By Victoria Beckett