Bruce Willis faces a financial fight
Bruce Willis is set to fight for his money due to his recent endorsement of the well-loved Sobieski vodka brand in the United States. The brand is owned by French drinks company ‘Belvedere’ which is heavily in debt, recent news has stated.
According to The Wall Street Journal, representatives for Willis were scheduled to attend a meet in Paris on Tuesday with creditors of Belvedere to discuss how to figure out its debt problems, including the money owed to our beloved action hero actor. Willis got a 2.6% stake in the company as part of an agreement to appear in advertisements for the Sobieski brand in the US.
However, he was promised $26.1 million if Willis’ shares fell below a certain value, and news has stated that the company has said that it can’t afford that payment (awkward!) In a double kick in the teeth for Willis, the star may be likely to lose most of his stake as creditors are set to take control.
Now the ‘Die Hard’ star faces a serious fight to get his money back in his bank account. According to a source, a lawyer for the actor didn’t comment. Willis began endorsing Sobieski back in 2009, doing comedic television commercials, promotional party appearances and newspaper ads.
The company, Belvedere, told the press that Sobieski sales in the States jumped from 70,000 cases in 2008 to 1,000,000 in 2010. “He has done a great job,” Belvedere CEO Krzysztof Trylinski said. “To get such a result, you can either spend a career working marketing for 35 years or hire a star: It is much faster and eventually cheaper.”
Now, however, (and rather unfortunately) the vodka has gone sour for our Bruce, and he could lose a substantial sum. Poor thing, we’re sure he’s really struggling…
Article By Emma Sankey