Beyonce : The million dollar deal of Pepsi.
Pepsi is making deals again! This time they are real high deals. The beautifully talented singer Beyonce has already signed a deal with Pepsi which is worth fifty million dollars. Pepsi has been the sponsor for her trips and performances for quite a while. Pepsi has been changing its brand’s face many times and this time it has been Beyonce.
The reports say that somewhere in 2013 she will be having some ravishing photo session and there are chances of Pepsi being its sponsors.
The uniquely designed cans of Pepsi give the hint that they are aware of art and like to appreciate it as well. The same intonation was heard from the singer when she accepted the fact that she is happy being the face of Pepsi. She agrees to the fact that the company has appreciation and understanding towards the ingenuity. Recently she was seen performing at “halftime” and it was sponsored by the Pepsi. In fact, after signing the deal with the company, they have promised to be the sponsors for her albums and videos and other creative genres. Even if they do not link to Pepsi directly, she will be helped by the company. Now this definitely sounds inspiring, isn’t it?
Some of the exclusive cans of Pepsi are going to have the singer’s picture printed on it. However the manager at Park wood entertainment is seeing this treaty in a much wider perspective. Lee said that it is a better opportunity both for the singer and also for her creativity. It is not a mere chance of being a part of the advertisements but much more than that. This will help to create something really exclusive. The super bowl shows in the next year will be conducted in association with the company.
The New York Times after highlighting the news on this partnership has created a murmur all over. The fans of Beyonce are getting ready to grab the limited version of the cans where the face of the singer will be imprinted. The singer herself seems to be too excited about the fact that she did not mind saying that it is one of her best deals ever. She is happy how Pepsi could recognise an artist’s needed and could embrace the ingenuity of the same.
There has been regular rivalry with the two most challenging soft drink companies, the Pepsi and the other being coca cola. The media has been witnessing how they almost jump over to sponsor the popular TV shows and other internationally famous programmes to showcase their good will. Both the companies have spent over millions of dollars in the entertainment sponsorship and yet they remain the rivals. Pepsi seems to have made a great improvement on making deal with the singer. Now it’s the time to watch and watch what beautifully attractive advertisements are going to come up so that the audience get even more attracted to buy the soft drink. And for the Beyonce fans do not miss on the opportunity of collecting the exclusive cans!