Alexander Wang appointed as creative director of Balenciaga
Balenciaga will name the young American designer Alexander Wang as the new creative director to replace Nicolas Ghesquière, a choice that should lead the fashion house to a younger clientele and the huge market of China, where the designer is already established.
The contract of former creative director Nicolas Ghesquière at Balenciaga stopped on Friday 30 November after 15 years of collaboration.
Admired for his avant-garde creations, Ghesquière had revived the house founded in 1919 by Cristobal Balenciaga, and with sixty two stores worldwide, the brand has multiplied in size by 11 times since it was acquired in 2001 by PPR group, owner of Gucci , Yves Saint Laurent, Alexander McQueen, Stella McCartney and Bottega Veneta.
“We will continue our strategy which is to make the brand a major player in the world of fashion and luxury,” said the CEO of Balenciaga Isabelle Guichot.
There is now a new fashion dimension at Balenciaga, the spirit of Parisian elegance sleek-and-modern fashion mold of Ghesquière, balanced with a casual modern streetwise edge and a tinge of Goth.
Another asset of Alexander Wang, he is American and his parents are from Taiwan, his father lives in Hong Kong, his mother in Shanghai, he speaks Mandarin and has already opened a two floors store in Beijing.
With the young designer, Balenciaga can “consolidate the fundamental market of the United States, and ensure the development of the Chinese market”
With its own brand of prêt-à-porter launched in 2007, Alexander Wang is already a wise businessman distributed in 200 stores in the United States and chose Paris as a starting point for a future European expansion.